Review your role in the UK's biggest online sales period.
2013 was the year where UK consumers familiarised themselves with the terms Black Friday and Cyber Monday. Retailers pulled out all the stops to appeal to shoppers.
Brands with an online and physical presence did well to pick up on the growing demand of ‘Click and Collect’, an emerging medium shaped by the need for convenience. Online sales now account for around 20% of UK retail and 2013’s Cyber Monday has seen a 20.6% increase in record online retail sales over 2012.
Convenience is a key driving force in gaining sales.
Our year-on-year analysis has consistently shown that personalisation is the strongest way of converting page views into tangible profits.
Mobile has been the destination for an even bigger number of consumers, now reaching almost 40% of all online traffic. IBM has the solution for ecommerce to be mobile ready, enabling you to better engage with shoppers on smartphone and tablet devices.
IBM’s Annual UK Online Retail Christmas report shows the best practices in satisfying online customers over the Christmas period. The new report takes in all of the 2013 Christmas and New Year sales data, highlighting the importance of the UK’s Cyber Monday, Boxing Day’s online sales increase and mobile conversion rates.
Join us on Wednesday 26th February
For a breakfast briefing at The Landmark Hotel in London on driving value through personalisation between 8-10.30am. In registering you will receive a copy of our Annual UK Online Retail Christmas Report which shows the best practice in satisfying customers.
Register your interest for an appointment, watch our video and download your free copy of the report.